There are clues in a recruitment notice posted recently by a TiMi employee: The unit is hiring developers for an upcoming AAA title that is benchmarked against the Oasis, a massively multiplayer online game that evolves into a virtual society in the fiction and film Ready Player One. TiMi operates a branch in Los Angeles and said in January 2020 that it planned to "triple" its headcount in North America, adding that building high-budget, high-quality AAA mobile games was core to its global strategy. TiMi has been trying to strengthen its own brand and distinguish itself from other Tencent gaming clusters, such as its internal rival LightSpeed & Quantum Studio, which is known for PUBG Mobile.Ħ investors on 2021’s mobile gaming trends and opportunities
The partnership could help TiMi build a name globally by converting its mobile titles into console plays for Microsoft's Xbox. In all, TiMi pocketed $10 billion in revenue last year, according to a report from Reuters citing people with knowledge. In 2020, Honor of Kings alone generated close to $2.5 billion in player spending, according to market research company SensorTower. The succinct announcement did not mention whether the tie-up is for content development or Xbox's console distribution in China, but said more details will be unveiled for the "deep partnership" by the end of this year.Įstablished in 2008 within Tencent, TiMi is behind popular mobile titles such as Honor of Kings and Call of Duty Mobile. According to Activision Blizzard, this title helped increase brand's revenue by 200%, while boosting the company's mobile revenue to $3.9 billion.TiMi Studios, one of the world's most lucrative game makers and part of Tencent's gargantuan digital entertainment empire, said Thursday that it has struck a strategic partnership with Xbox. As I mentioned earlier, the developer also created a mobile version of Call of Duty. The League of Legends clone is not the only popular title created by TiMi Studios. The revenues of these companies are illustrated in the chart below. For comparison: Activision, which, after all, owns Blizzard Entertainment, earned "only" 8 billion dollars during the same period, EA - 5.6 billion dollars, and Take-Two Interactive, the publisher of GTA V - a "measly" 3.2 billion dollars. The result achieved by the Chinese studio is particularly impressive against the background of the revenues achieved by the largest publishers in the video games industry.
Honor of Kings - which generated $2.5 billion - on the other hand, for the second time in a row turned out to be the most financially profitable mobile title in the world. Thus, they provided Tencent with almost half (43% to be exact) of the total mobile gaming revenue, which exceeded $23 billion in the last quarter of 2020 (up 29%). The devs of the wildly popular, at least in China, MOBA and Call of Duty Mobile (published by Activision Blizzard) achieved a revenue of 10 billion dollars last year. This data was presented in the latest Reuters report. Tencent's TiMi Studios, which developed the mobile (available on Android, iOS and Switch) free-to-play game Honor of Kings (known as Arena of Valor outside of China), made more money in 2020 than Western industry giants like Activision, NetEase, Electronic Arts and Take-Two Interactive.
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